Standalone mass-media campaign for tobacco consumption

Summary of the evidence

Rating: 
  • Evidence of ineffectiveness

Standalone mass-media campaigns (not associated with other components such as school-based, community-based or national programmes) were found to be not effective in reducing tobacco consumption in a  review of reviews of mass-media campaigns (Bühler and Kröger, 2006).

Details

Note: this evidence summary is only valid for the outcomes, target groups, settings and substances/patterns of use described below.

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