Summary
This manual provides an overview of the EMCDDA corporate identity and sets out the agency’s basic visual communication rules. The manual: clarifies the thinking behind the visual identity and what it conveys; sets the tone for how the agency communicates; establishes guidelines and basic principles to be applied to the existing range of EMCDDA products and services; and offers practical advice on how to project a clear and consistent brand image. Successful recognition of the identity will depend on users’ careful observance of the guidelines outlined in the manual. The manual, accompanied by a technical annex, is intended for use by EMCDDA staff and by organisations and partners working in close collaboration with the agency. A coherent corporate identity is a key component of the EMCDDA’s communication strategy.
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Corporate identity manual
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- Open access
- English